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King Charles celebrated a major milestone after his renowned youth charity, The Prince’s Trust, underwent a significant rebranding. Nearly 50 years after its founding, the charity has officially changed its name to The King’s Trust in the UK, reflecting King Charles’ new title. The announcement was made through the charity’s official Instagram account.
The rebranding, which includes a refreshed logo, marks a new era for the organization. The updated logo now features a crown-like image, symbolizing the King, alongside figures representing a young person supported by mentors, replacing the iconic Prince of Wales’s feathers. report from GB News.
In an Instagram post announcing the rebranding, The King’s Trust International wrote, “For almost 50 years, The King’s Trust has supported over 1.3 million brilliant young people in the UK and around the world.” The post also highlighted the charity’s ongoing mission: “We were founded in 1976 by His Majesty King Charles III, the then Prince of Wales, to tackle youth unemployment. Today we launch our new name and new look, renewing our commitment to young people.”
The statement continued to outline the global impact of the charity, emphasizing that The King’s Trust now delivers education, employment, and enterprise programs in over 20 countries. “Together with partners, The Trust now delivers education, employment and enterprise programs in over 20 countries around the world,” the statement read. “Our mission is to work for young people by empowering them to build the skills for a brighter future.”
The rebranding also carries a personal touch. The charity’s new identity was created by a former beneficiary, James Sommerville, who received a grant from The Prince’s Trust in 1986 to start his graphic design business. The post paid tribute to Sommerville’s journey, noting his impressive career achievements. told by The Independent, “We are extremely proud that our new brand was created by Prince’s Trust alumnus, James Sommerville who received a grant to start a graphic design business from The Trust in 1986. After establishing offices around the world, James went on to become Vice-President of Global Design at The Coca-Cola Company and now runs a global design agency.”
The rebranding of The King’s Trust symbolizes a continuation of King Charles’ long-standing commitment to supporting young people, even as the organization evolves under its new name and look. The milestone reflects both the charity’s deep legacy and its forward-looking approach to empowering future generations.
