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Meghan Markle, the Duchess of Sussex, has been making waves in the fashion world by championing small, lesser-known brands. Celebrity stylist Martine Alexander has praised Meghan for using her platform to showcase these smaller businesses, which can have a transformative impact on their success.
The former Suits actress, known for her impeccable style, has recently embraced oversized and baggy clothing, which aligns with the current fashion trends. But what sets her apart is her choice to wear dresses from under-the-radar brands, a move that has not gone unnoticed by industry experts.
In a recent interview with the Daily Mail, Martine Alexander expressed her admiration for Meghan’s fashion choices. “I love that she is wearing under-the-radar brands,” Martine said, noting how this decision reflects Meghan’s support for small businesses. By choosing to wear lesser-known designers, Meghan is helping these brands gain visibility, which can lead to a significant boost in their business.
“One of the things that I adore doing is giving small businesses the exposure they deserve,” Martine explained, drawing a connection between her work as a stylist and Meghan’s recent fashion choices. The stylist emphasized the rewarding nature of promoting smaller brands, saying, “It’s so rewarding for the stylist, the client, and the brand – that’s why I think Meghan is doing it. Her appearance could change a business.”
Martine also shared a personal anecdote to highlight the potential impact of such exposure. “When I dressed Rebecca Adlington in a small business brand for the Olympics, the outfit sold out. To be able to do that for somebody else is the most incredible thing,” she said. This story underscores how a single high-profile appearance can change the fortunes of a brand, a reality that Meghan is well aware of.
Meghan’s recent tour to Nigeria with her husband, Prince Harry, further exemplified her commitment to supporting local and smaller businesses. During the tour, Meghan showcased her style with long, flowing dresses from local Nigerian brands. These included a stunning sleeveless gown in sunshine yellow and another sleeveless dress in a soft peach color. By wearing these outfits during public engagements, Meghan not only displayed her sense of fashion but also promoted Nigerian designers to a global audience.
This isn’t the first time Meghan has been lauded for her thoughtful approach to fashion. Throughout her time as a public figure, she has consistently chosen to support causes and businesses that align with her values. Whether it’s shining a spotlight on ethical fashion, promoting sustainable brands, or advocating for small businesses, Meghan has demonstrated a keen awareness of the influence her fashion choices can have.
By choosing to wear clothing from lesser-known brands, Meghan is doing more than just making a fashion statement—she is helping to level the playing field in an industry often dominated by major labels. Her decision to elevate small businesses, particularly those in developing countries like Nigeria, is a testament to her commitment to using her platform for good.
As Martine Alexander noted, Meghan’s influence can be a game-changer for these brands. Her support gives them the exposure they might never have received otherwise, potentially transforming their trajectory. In a world where celebrities often gravitate toward luxury brands, Meghan’s decision to embrace smaller, more accessible labels stands out, highlighting her dedication to inclusivity and empowerment.
