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Meghan Markle’s recently launched lifestyle brand is already facing skepticism from experts, with royal commentator Hillary Fordwich suggesting the Duchess of Sussex’s lack of experience in business could lead to challenges in the competitive market. In an interview with Express UK, Fordwich openly questioned the viability of Markle’s new venture and advised that “it would be best to donate the jams to charity” if the products fail to gain traction.
Fordwich shared her doubts about Markle’s commitment to the brand, noting that none of her previous projects have achieved lasting success. “Thus far, none of their projects have had stickiness. I doubt from her track record she will stick with these products,” Fordwich commented, alluding to Markle’s diverse yet often short-lived endeavors in recent years. According to Fordwich, this inconsistency may hinder the brand’s ability to resonate with consumers over time.
One key point Fordwich raised was Markle’s apparent lack of expertise in business matters, particularly in the area of branding and patenting. “A basic piece of business advice is always turn to an expert or stay within your expertise,” she explained, adding that Markle’s background as an actress may leave her unprepared for certain aspects of running a brand. Specifically, Fordwich noted that Markle had not secured a patent for the name “American Riviera Orchard,” an oversight that may affect the brand’s positioning and protection in the marketplace.
“Obviously, as an actress, Meghan lacks the business acumen in arenas such as securing a patent for the name American Riviera Orchard,” Fordwich continued. While she acknowledged that no one would expect Markle to be a patent attorney, she emphasized that successful entrepreneurs are typically savvy enough to hire experts to fill in gaps in their knowledge.
Fordwich added, “Most business professionals don’t have expertise in everything, but they are savvy enough to retain those who do.” Fordwich also voiced concerns about the brand’s ability to stand out in the crowded U.S. market. With numerous jam brands already available, Fordwich suggested that Markle’s products might struggle to capture consumer interest.
“As with any product or professional service, differentiation is one of the mainstays of success,” she remarked, underscoring that none of Markle’s offerings seem to have a unique selling point. In Fordwich’s view, creating a jam line with a specific health benefit, perhaps aimed at aiding in weight management, could have provided a niche that would align with Markle’s image as a health-conscious public figure.
Fordwich advised Markle to consider aligning her brand more closely with her personal image, suggesting that a focus on health and wellness could help her gain credibility in the marketplace. “Being healthy and attractive, she would be a great role model for this kind of alternative product. This would have given her market credibility. Be the real deal. Personify your brand,” Fordwich recommended.
By developing products that reflect her lifestyle and values, Fordwich believes Markle could create a stronger connection with consumers and establish herself as an authentic presence in the lifestyle space. While Markle’s foray into the jam market has generated interest, Fordwich’s comments underscore the challenges she may face in navigating the business landscape.
thout a clear niche or unique angle, and given her limited business background, Markle’s brand could struggle to achieve the lasting impact she may hope for. As Fordwich suggests, seeking guidance from industry experts and focusing on a product line that reflects her personal brand might be essential steps if Markle wishes to succeed in her latest entrepreneurial venture.
