In March, a conspiracy theory began circulating on social media after the Princess of Wales was reportedly seen shopping with Prince William at a farm shop. Some speculated that the woman in the clip wasn’t Kate Middleton but her uncanny lookalike, Heidi Agan.
Heidi Agan, widely regarded as one of the most convincing Kate Middleton lookalikes, has gained significant attention in the United Kingdom, frequently appearing on TV shows, in newspapers, and at media events. As the theory gained traction, Agan reportedly found herself forced to provide an “alibi” to prove her absence from the scene.
During a 22 March appearance on The Morning Show, the lookalike urged an end to the swirling conspiracy theories about the Princess of Wales. As reported by The Independent, she said, “It’s been absolutely insane. Obviously, I’ve been doing a lot of interviews, giving people my alibi about my whereabouts.” Agan clarified that at the time the video was taken, she was preoccupied with her duties as the head of a theater and music school. She acknowledged that some people remain unconvinced, even after her explanation.
As reported by The Independent, she also said, “In fact, my own social media has gone crazy as people think it is me, but I know it is not. I was at work at the time so I know that is not me.” Agan added that many have also commented on how much she resembles Middleton in some of her performances. Even though all of this began just as lighthearted banter, she stressed that it was time for the conspiracy theories to end.
She said, “Joking about Kate is one thing but we need to give her time now and I’m sure she’ll be back after Easter, like what was said in the first place.” Interestingly, Agan’s social media reveals that she has also teamed up with others who impersonated William in the past.
As amateur internet sleuths used every possible angle for Middleton-related conspiracy theories, her unexpected absence from the public eye and the secrecy surrounding her abdominal surgery became a hotbed for speculation. The theories went more viral at a difficult time for Middleton when she publicly revealed she had been diagnosed with cancer following a planned abdominal surgery and would need chemotherapy. However, later on by September, she shared the uplifting news that her treatment was complete and she was officially cancer-free, bringing an end to the whispers and conspiracy theories that had plagued her.