Meghan Markle in ‘Panic Mode’ to Save Lifestyle Brand, Claims Royal Expert

Meghan Markle may be scrambling to salvage her lifestyle brand amid what one expert calls a “flurry of unfocused launches.”

According to To Di For podcast host and royal commentator Kinsey Schofield, the Duchess of Sussex has entered “panic mode” as she attempts to build momentum around her personal brand. In a recent appearance on BBC Schofield criticized Meghan’s recent moves, describing them as disjointed and lacking a coherent strategy.

“What we’re witnessing is brand whiplash,” said Schofield. “This erratic flurry of launches with no clear through line or brand identity whatsoever—from underperforming podcasts to her lifestyle series. The approach feels like a panic-filled blitz, rather than a focused brand strategy.”

Meghan, who has previously launched ventures like the Archetypes podcast and her forthcoming lifestyle label, American Riviera Orchard, is now promoting a new podcast centered on female empowerment and entrepreneurship. The series features candid conversations with successful women and is described as a behind-the-scenes look at building a business from the ground up.

“As Meghan, Duchess of Sussex builds out a business of her own, she’s getting advice and insights from a handful of amazing women who have scaled small ideas into successful companies,” the podcast description reads. “These fly-on-the-wall conversations will no doubt inspire anyone who’s interested in turning their own entrepreneurial dreams into a reality—and anyone else who just wants to hear what really happens behind the scenes.”

However, critics argue that the duchess’s ventures appear more reactive than strategic, pointing to a lack of clear vision and consistency in messaging. From wellness products and cookbooks to podcasts and digital content, Meghan’s business moves, while high-profile, have yet to form a cohesive brand identity.

Schofield adds, “There’s definitely ambition, but without a strong foundation or clear message, fans are left confused about what exactly she stands for—and that can hurt even the most well-intentioned brand.”

As the Duchess of Sussex continues to navigate her post-royal journey, all eyes are on whether her media and lifestyle efforts will eventually solidify into a powerful and lasting empire—or remain scattered steps in search of purpose.